Smart Trollies
Smart Trollies turn every in-store trip into measurable growth
Increase basket sizes, unlock retail media revenue and create incremental omnichannel customers with Instacart’s AI-powered smart trolley. Make in-store shopping personalised, rewarding and fun.
Trusted by retailers nationwide
Caper drives measurable value with every trip, interaction and in-store signal.
Drive frequency, basket lift & omnichannel spend
Influence in-aisle decisions with hyper-relevant promotions, recommendations and coupons triggered by purchase history, basket composition and aisle location.
Unlock retail media revenue
Serve personalised, aisle-aware ads that convert and turn your shop floor into a scalable, incremental revenue stream.
Acquire higher-LTV omnichannel customers
Convert in-store shoppers into omnichannel customers with post-checkout triggers that bridge physical and digital experience.
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Proven impact at global scale with leading retailers worldwide
Caper is the leader in the smart trolley landscape, proven by expansion across shops combined with strong customer engagement and adoption.
*Results are based on Caper’s average year-to-date performance across shops as of March 2026
The Caper Advantage
Caper is more than a smart trolley – it’s an in-store intelligence engine that brings together advanced hardware, real-time intelligence and a highly intuitive UI that delivers real-time accuracy and shrink mitigation that sets it apart.
AI-powered vision & sensor fusion detection
Improve basket accuracy and create a faster, more intuitive shopping experience, while keeping shrink in check.
Caper combines advanced computer vision with hardware sensors, allowing for items to be scanned as they’re placed in the trolley and flagging any discrepancy in real-time.
Weights & Measures-certified worldwide
Deliver precise weights for produce and bulk items while staying regulatory compliant.
Our trollies come with a built-in scale that is Weights & Measures (NTEP & OIML)–certified, enabling retailers to sell weighted items – like produce – directly through the trolley while ensuring a frictionless checkout experience.
Embedded payment & location systems
Power checkout and spark new item discovery directly in the aisle.
Caper’s built-in payment terminals allow customers to pay directly on the trolley. Accurate location tracking systems power smarter, more personalised in-store experiences.
Turn Grocery Complexity into Intelligence with Physical AI
Smart Trollies run on NVIDIA Jetson AI, turning every trolley into a continuous shop-learning system. Enabling retailers to process a multitude of input signals, such as real-time shelf intelligence, basket insights and consumer interactions, to drive value across the retail ecosystem:
Discovery and savings for the customers
Increased sales, retail media revenue and reduced shrink for the retailers
Smarter in-store spend for brands
Case study
Soelbergs reached ~90% loyalty engagement
“We unlocked revenue potential with real impact: larger basket sizes, higher coupon redemption and close to 90% loyalty engagement. Customers who love Caper keep coming back for it – it’s their preferred way to shop.”
– Shop Manager, Soelbergs Market
90% of customers logged into Solebergs loyalty accounts*
55% of orders included at least one coupon applied during checkout*
40% of users who saw an offer redeemed it through Soelbergs eCommerce storefront*
*The data presented reflects customer behaviour at Soelbergs Market and is specific to a four-week period following the launch of the offers mentioned above on 11 May 2025. These results are based on shop-level performance. Past performance is not indicative of future outcomes. Actual results may vary by shop, region and retailer.
Caper in the news
Kroger enables users to scan and pay for items to avoid checkout lane
Instacart, NVIDIA Build AI Platform to Unify In-Store, Online Grocery Retail
Wakefern introduces AI-powered smart trollies for seamless checkout
How Smart Trollies power the connected shop
Smart Trollies are the intelligent hub for a modern supermarket experience – linking digital commerce, in-store fulfilment and real-time data to streamline operations, reduce labour costs and deliver a seamless omnichannel experience.
FoodStorm
Perimeter Order Management System
Enable deli, bakery and foodservice ordering directly on Smart Trolley screens, allowing customers to continue to shop and be notified when their items are ready for pickup in-store.
Storefront Pro
Omnichannel Activations
Create new omnichannel customers by surfacing end-of-trip incentives that guide in-store customers to your online storefront.
Carrot Ads
Retail Media Advertising Solution
Turn every trolley into a monetisation surface by delivering real-time, in-aisle ads, powered by Carrot Ads. Unlock incremental ads revenue while influencing purchase decisions.
FAQs
What kind of sales impact can I expect from deploying Smart Trolleys?
Smart Trolleys drive sales lift by influencing order frequency, basket size and omnichannel activity with features like aisle-aware promotions, real-time coupons and seamless loyalty activation.
Can Smart Trolleys generate retail media revenue for my shop?
Yes. Smart Trolleys deliver real-time, location-aware ads at the point of purchase, creating an incremental revenue stream for retailers. Placements are triggered by where a customer is in the shop, making them highly contextual and intent-driven.
How does Caper connect to my Instacart Marketplace or Storefront Pro account?
Caper is designed to work alongside Instacart Marketplace, Storefront Pro and FoodStorm as part of a connected retail experience. No standalone smart trolley vendor can connect in-store behaviour to a national consumer marketplace and owned ecommerce stack.
Can Smart Trolleys handle produce and items sold by weight?
Yes. Caper's integrated scale is certified to Weights & Measures (NTEP and OIML) requirements, which are global standards for legally selling items by weight. Customers can weigh produce, deli and meat directly in the trolley and check out on-trolley with full regulatory compliance.
How do Smart Trolleys handle shrink and theft prevention?
Smart Trolleys use computer vision and weight-based verification to detect discrepancies as items enter the trolley, plus GPS tracking that activates wheel locks automatically if a trolley leaves the shop perimeter. Shrink mitigation is built into the shopping flow.
How quickly can Smart Trolleys be deployed and what do I need to change in my shop?
No shop modifications required – all cameras, sensors, scales and payment hardware are built into the trolley. Your existing POS, payment processor and loyalty programme all continue to work as-is.
Do Smart Trolleys work with my existing loyalty programme?
Your loyalty programme is front-and-centre from the start of every trip – points, coupons and rewards are all active from the trolley. Retailers have seen a 94% loyalty linkage rate, demonstrating that customers are opting-in regularly to experience the benefits of loyalty promotions while shopping with Smart Trolleys.
What does the Smart Trolley experience look like for my customers?
Customers log in with loyalty credentials, see their running total and receive aisle-aware deals as they go. Items are recognised automatically as they're placed in the trolley. When done, they check out on the trolley and skip the register entirely.
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See how the Instacart Enterprise platform can help you grow your grocery business.